{"id":23351,"date":"2026-07-29T13:11:58","date_gmt":"2026-07-29T13:11:58","guid":{"rendered":"https:\/\/source.kitsid.com\/bsite\/?page_id=23351"},"modified":"2026-10-20T09:52:07","modified_gmt":"2026-10-20T09:52:07","slug":"about-us","status":"publish","type":"page","link":"https:\/\/phurqen.com\/bsite\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23351\" class=\"elementor elementor-23351\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24a96a4a e-flex e-con-boxed e-con e-parent\" data-id=\"24a96a4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fe2e1b3 elementor-widget elementor-widget-text-editor\" data-id=\"5fe2e1b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<style>\n.about-page {\n    --about-ink: #222426;\n    --about-blue: #707b84;\n    --about-cream: #f2eee7;\n    --about-white: #ffffff;\n\n    --about-line: rgba(34, 36, 38, .16);\n    --about-muted: rgba(34, 36, 38, .67);\n    --about-max: 1240px;\n\n    width: 100%;\n    overflow-x: hidden;\n    background: var(--about-white);\n    color: var(--about-ink);\n    font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif;\n    line-height: 1.7;\n}\n\n.about-page *,\n.about-page *::before,\n.about-page *::after {\n    box-sizing: border-box;\n    min-width: 0;\n}\n\n.about-page h1,\n.about-page h2,\n.about-page h3,\n.about-page p,\n.about-page span,\n.about-page div,\n.about-page a {\n    max-width: 100%;\n}\n\n.about-page h1,\n.about-page h2,\n.about-page h3,\n.about-page p {\n    overflow-wrap: break-word;\n    word-break: normal;\n}\n\n.about-wrap {\n    width: min(calc(100% - 48px), var(--about-max));\n    margin: 0 auto;\n}\n\n.about-section {\n    padding: 78px 0;\n}\n\n.about-label {\n    display: inline-block;\n    margin: 0 0 14px;\n    color: var(--about-blue);\n    font-size: 11px;\n    line-height: 1.4;\n    font-weight: 800;\n    letter-spacing: .16em;\n    text-transform: uppercase;\n}\n\n.about-heading {\n    margin: 0;\n    color: var(--about-ink);\n    font-size: clamp(32px, 4.1vw, 54px);\n    line-height: 1.06;\n    font-weight: 630;\n    letter-spacing: -0.042em;\n}\n\n.about-copy {\n    color: var(--about-muted);\n    font-size: 16px;\n    line-height: 1.8;\n}\n\n.about-copy p {\n    margin: 0 0 16px;\n}\n\n.about-copy p:last-child {\n    margin-bottom: 0;\n}\n\n\/* BUTTON *\/\n\n.about-button,\n.about-button:link,\n.about-button:visited {\n    display: inline-flex;\n    min-height: 48px;\n    margin-top: 24px;\n    padding: 13px 27px;\n    align-items: center;\n    justify-content: center;\n    border: 1px solid var(--about-ink);\n    background: var(--about-ink);\n    color: #ffffff !important;\n    text-decoration: none !important;\n    text-align: center;\n    font-size: 12px;\n    line-height: 1.3;\n    font-weight: 800;\n    letter-spacing: .06em;\n    text-transform: uppercase;\n    transition: background .2s ease, transform .2s ease;\n}\n\n.about-button:hover,\n.about-button:focus,\n.about-button:active {\n    background: #35383a;\n    border-color: #35383a;\n    color: #ffffff !important;\n    text-decoration: none !important;\n}\n\n.about-button:hover {\n    transform: translateY(-2px);\n}\n\n.about-button:focus-visible {\n    outline: 3px solid rgba(34,36,38,.16);\n    outline-offset: 3px;\n}\n\n\/* ==================================================\n   HERO\n================================================== *\/\n\n.about-hero {\n    background: var(--about-cream);\n    border-top: 8px solid var(--about-ink);\n}\n\n.about-hero-inner {\n    padding: 56px 0 48px;\n}\n\n.about-hero-top {\n    display: flex;\n    justify-content: space-between;\n    gap: 36px;\n    padding-bottom: 28px;\n    border-bottom: 1px solid var(--about-line);\n}\n\n.about-hero-top p {\n    max-width: 420px;\n    margin: 0;\n    color: var(--about-muted);\n    font-size: 14px;\n    line-height: 1.7;\n}\n\n.about-hero-main {\n    display: grid;\n    grid-template-columns: minmax(0, 1fr) 240px;\n    gap: 70px;\n    align-items: end;\n    padding: 54px 0 38px;\n}\n\n.about-hero-title {\n    margin: 0;\n    max-width: 920px;\n    color: var(--about-ink);\n    font-size: clamp(58px, 8vw, 108px);\n    line-height: .9;\n    font-weight: 620;\n    letter-spacing: -0.065em;\n}\n\n.about-hero-title span {\n    display: block;\n}\n\n.about-hero-title .about-hero-tone {\n    color: var(--about-blue);\n}\n\n.about-hero-side {\n    padding-top: 18px;\n    border-top: 1px solid var(--about-ink);\n}\n\n.about-hero-side strong {\n    display: block;\n    color: var(--about-ink);\n    font-size: 14px;\n    line-height: 1.5;\n    font-weight: 700;\n}\n\n.about-hero-side p {\n    margin: 10px 0 0;\n    color: var(--about-muted);\n    font-size: 14px;\n    line-height: 1.7;\n}\n\n.about-hero-categories {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 8px;\n    padding-top: 26px;\n    border-top: 1px solid var(--about-line);\n}\n\n.about-hero-chip,\n.about-hero-chip:link,\n.about-hero-chip:visited {\n    display: inline-flex;\n    padding: 9px 15px;\n    border: 1px solid var(--about-line);\n    border-radius: 999px;\n    background: var(--about-white);\n    color: var(--about-ink) !important;\n    text-decoration: none !important;\n    font-size: 12px;\n    line-height: 1.3;\n    font-weight: 650;\n    transition: background .2s ease, border-color .2s ease;\n}\n\n.about-hero-chip:hover,\n.about-hero-chip:focus,\n.about-hero-chip:active {\n    background: var(--about-blue);\n    border-color: var(--about-blue);\n    color: #ffffff !important;\n    text-decoration: none !important;\n}\n\n\/* ==================================================\n   INTRODUCTION\n================================================== *\/\n\n.about-intro {\n    background: var(--about-white);\n}\n\n.about-intro-layout {\n    display: grid;\n    grid-template-columns: minmax(0, 1.1fr) minmax(280px, .9fr);\n    gap: 80px;\n    align-items: start;\n}\n\n.about-intro-main {\n    max-width: 760px;\n}\n\n.about-intro-main .about-copy {\n    margin-top: 26px;\n    font-size: 17px;\n}\n\n.about-intro-side {\n    display: grid;\n    gap: 1px;\n    background: var(--about-line);\n    border: 1px solid var(--about-line);\n}\n\n.about-intro-item {\n    display: grid;\n    grid-template-columns: 52px minmax(0, 1fr);\n    gap: 16px;\n    padding: 22px;\n    background: var(--about-cream);\n}\n\n.about-intro-item span {\n    color: var(--about-blue);\n    font-size: 11px;\n    font-weight: 800;\n}\n\n.about-intro-item strong {\n    color: var(--about-ink);\n    font-size: 15px;\n    line-height: 1.45;\n    font-weight: 650;\n}\n\n\/* ==================================================\n   COLLECTION MOSAIC\n================================================== *\/\n\n.about-collection {\n    background: var(--about-ink);\n}\n\n.about-collection-head {\n    display: grid;\n    grid-template-columns: minmax(0, 1fr) 330px;\n    gap: 54px;\n    align-items: end;\n    margin-bottom: 40px;\n}\n\n.about-collection .about-label {\n    color: #c5ced3 !important;\n}\n\n.about-collection .about-heading {\n    color: #ffffff !important;\n}\n\n.about-collection-note {\n    margin: 0;\n    color: rgba(255,255,255,.72) !important;\n    font-size: 14px;\n    line-height: 1.75;\n}\n\n.about-mosaic {\n    display: grid;\n    grid-template-columns: repeat(12, minmax(0, 1fr));\n    gap: 12px;\n}\n\n.about-product,\n.about-product:link,\n.about-product:visited {\n    display: flex;\n    min-height: 205px;\n    padding: 24px;\n    flex-direction: column;\n    justify-content: space-between;\n    background: var(--about-cream);\n    color: var(--about-ink) !important;\n    text-decoration: none !important;\n    transition: transform .2s ease, background .2s ease;\n}\n\n.about-product:nth-child(1) {\n    grid-column: span 7;\n}\n\n.about-product:nth-child(2) {\n    grid-column: span 5;\n    background: var(--about-blue);\n}\n\n.about-product:nth-child(3) {\n    grid-column: span 4;\n    background: var(--about-white);\n}\n\n.about-product:nth-child(4) {\n    grid-column: span 4;\n}\n\n.about-product:nth-child(5) {\n    grid-column: span 4;\n    background: var(--about-white);\n}\n\n.about-product:hover {\n    transform: translateY(-4px);\n}\n\n.about-product-number {\n    color: var(--about-blue);\n    font-size: 11px;\n    font-weight: 800;\n}\n\n.about-product:nth-child(2) .about-product-number {\n    color: rgba(255,255,255,.68) !important;\n}\n\n.about-product h3 {\n    margin: 0;\n    color: var(--about-ink);\n    font-size: clamp(25px, 3vw, 36px);\n    line-height: 1.05;\n    font-weight: 630;\n    letter-spacing: -0.035em;\n}\n\n.about-product p {\n    margin: 10px 0 0;\n    max-width: 500px;\n    color: var(--about-muted);\n    font-size: 14px;\n    line-height: 1.65;\n}\n\n.about-product-arrow {\n    display: block;\n    margin-top: 18px;\n    color: var(--about-ink);\n    font-size: 19px;\n}\n\n.about-product:nth-child(2) h3,\n.about-product:nth-child(2) .about-product-arrow {\n    color: #ffffff !important;\n}\n\n.about-product:nth-child(2) p {\n    color: rgba(255,255,255,.82) !important;\n}\n\n\/* ==================================================\n   DRESSING PATH\n================================================== *\/\n\n.about-path {\n    background: var(--about-cream);\n}\n\n.about-path-layout {\n    display: grid;\n    grid-template-columns: 300px minmax(0, 1fr);\n    gap: 70px;\n    align-items: start;\n}\n\n.about-path-intro {\n    position: sticky;\n    top: 24px;\n}\n\n.about-path-intro p {\n    margin: 18px 0 0;\n    color: var(--about-muted);\n    font-size: 14px;\n    line-height: 1.75;\n}\n\n.about-path-list {\n    position: relative;\n}\n\n.about-path-list::before {\n    content: \"\";\n    position: absolute;\n    top: 0;\n    bottom: 0;\n    left: 23px;\n    width: 1px;\n    background: var(--about-line);\n}\n\n.about-path-row {\n    position: relative;\n    display: grid;\n    grid-template-columns: 48px 190px minmax(0, 1fr);\n    gap: 22px;\n    padding: 0 0 34px;\n}\n\n.about-path-row:last-child {\n    padding-bottom: 0;\n}\n\n.about-path-dot {\n    position: relative;\n    z-index: 2;\n    display: flex;\n    width: 47px;\n    height: 47px;\n    align-items: center;\n    justify-content: center;\n    border: 1px solid var(--about-ink);\n    border-radius: 50%;\n    background: var(--about-cream);\n    color: var(--about-ink);\n    font-size: 11px;\n    font-weight: 800;\n}\n\n.about-path-row h3 {\n    margin: 10px 0 0;\n    color: var(--about-ink);\n    font-size: 17px;\n    line-height: 1.4;\n    font-weight: 650;\n}\n\n.about-path-row p {\n    margin: 9px 0 0;\n    color: var(--about-muted);\n    font-size: 14px;\n    line-height: 1.7;\n}\n\n\/* ==================================================\n   MANIFESTO\n================================================== *\/\n\n.about-manifesto {\n    padding: 88px 0;\n    background: var(--about-blue);\n}\n\n.about-manifesto-inner {\n    max-width: 980px;\n    margin: 0 auto;\n    text-align: center;\n}\n\n.about-manifesto .about-label {\n    color: #ffffff !important;\n}\n\n.about-manifesto-title {\n    margin: 0;\n    color: #ffffff !important;\n    font-size: clamp(42px, 6vw, 76px);\n    line-height: .99;\n    font-weight: 620;\n    letter-spacing: -0.052em;\n}\n\n.about-manifesto-copy {\n    max-width: 680px;\n    margin: 25px auto 0;\n    color: rgba(255,255,255,.83) !important;\n    font-size: 15px;\n    line-height: 1.8;\n}\n\n\/* ==================================================\n   WARDROBE NOTES\n================================================== *\/\n\n.about-notes {\n    background: var(--about-white);\n}\n\n.about-notes-grid {\n    display: grid;\n    grid-template-columns: repeat(4, minmax(0, 1fr));\n    border-top: 1px solid var(--about-ink);\n    border-left: 1px solid var(--about-line);\n}\n\n.about-note-card {\n    min-height: 220px;\n    padding: 25px;\n    border-right: 1px solid var(--about-line);\n    border-bottom: 1px solid var(--about-line);\n}\n\n.about-note-card span {\n    display: block;\n    margin-bottom: 44px;\n    color: var(--about-blue);\n    font-size: 11px;\n    font-weight: 800;\n}\n\n.about-note-card h3 {\n    margin: 0;\n    color: var(--about-ink);\n    font-size: 18px;\n    line-height: 1.35;\n    font-weight: 650;\n}\n\n.about-note-card p {\n    margin: 9px 0 0;\n    color: var(--about-muted);\n    font-size: 14px;\n    line-height: 1.7;\n}\n\n\/* ==================================================\n   SHOPPING\n================================================== *\/\n\n.about-shopping {\n    background: var(--about-cream);\n}\n\n.about-shopping-layout {\n    display: grid;\n    grid-template-columns: minmax(0, 1fr) 370px;\n    gap: 70px;\n    align-items: start;\n}\n\n.about-shopping-main {\n    max-width: 720px;\n}\n\n.about-shopping-main .about-copy {\n    margin-top: 22px;\n}\n\n.about-shopping-panel {\n    padding: 26px;\n    background: var(--about-white);\n    border: 1px solid var(--about-line);\n}\n\n.about-shopping-item {\n    padding: 18px 0;\n    border-bottom: 1px solid var(--about-line);\n}\n\n.about-shopping-item:first-child {\n    padding-top: 0;\n}\n\n.about-shopping-item:last-child {\n    padding-bottom: 0;\n    border-bottom: 0;\n}\n\n.about-shopping-item span {\n    display: block;\n    color: var(--about-blue);\n    font-size: 10px;\n    font-weight: 800;\n}\n\n.about-shopping-item h3 {\n    margin: 5px 0 0;\n    color: var(--about-ink);\n    font-size: 16px;\n    font-weight: 650;\n}\n\n.about-shopping-item p {\n    margin: 6px 0 0;\n    color: var(--about-muted);\n    font-size: 13px;\n    line-height: 1.65;\n    overflow-wrap: anywhere;\n    word-break: break-word;\n}\n\n\/* ==================================================\n   FINAL\n================================================== *\/\n\n.about-final {\n    padding: 76px 0;\n    background: var(--about-ink);\n}\n\n.about-final-layout {\n    display: grid;\n    grid-template-columns: 160px minmax(0, 1fr) 220px;\n    gap: 48px;\n    align-items: center;\n}\n\n.about-final-number {\n    color: rgba(255,255,255,.42) !important;\n    font-size: clamp(58px, 8vw, 104px);\n    line-height: .8;\n    font-weight: 600;\n    letter-spacing: -.06em;\n}\n\n.about-final .about-label {\n    color: #c5ced3 !important;\n}\n\n.about-final-title {\n    margin: 0;\n    max-width: 760px;\n    color: #ffffff !important;\n    font-size: clamp(38px, 5vw, 62px);\n    line-height: 1;\n    font-weight: 620;\n    letter-spacing: -0.05em;\n}\n\n.about-final-side p {\n    margin: 0;\n    color: rgba(255,255,255,.74) !important;\n    font-size: 14px;\n    line-height: 1.7;\n}\n\n.about-final .about-button,\n.about-final .about-button:link,\n.about-final .about-button:visited {\n    background: #ffffff;\n    border-color: #ffffff;\n    color: var(--about-ink) !important;\n}\n\n.about-final .about-button:hover,\n.about-final .about-button:focus,\n.about-final .about-button:active {\n    background: var(--about-cream);\n    border-color: var(--about-cream);\n    color: var(--about-ink) !important;\n}\n\n\/* ==================================================\n   RESPONSIVE\n================================================== *\/\n\n@media (max-width: 1050px) {\n    .about-hero-main,\n    .about-intro-layout,\n    .about-collection-head,\n    .about-path-layout,\n    .about-shopping-layout,\n    .about-final-layout {\n        grid-template-columns: 1fr;\n        gap: 34px;\n    }\n\n    .about-path-intro {\n        position: static;\n    }\n\n    .about-mosaic {\n        grid-template-columns: repeat(2, minmax(0, 1fr));\n    }\n\n    .about-product:nth-child(n) {\n        grid-column: auto;\n    }\n\n    .about-product:nth-child(5) {\n        grid-column: 1 \/ -1;\n    }\n\n    .about-notes-grid {\n        grid-template-columns: repeat(2, minmax(0, 1fr));\n    }\n\n    .about-final .about-button {\n        justify-self: start;\n    }\n}\n\n@media (max-width: 760px) {\n    .about-wrap {\n        width: min(calc(100% - 32px), var(--about-max));\n    }\n\n    .about-section {\n        padding: 58px 0;\n    }\n\n    .about-hero-top {\n        flex-direction: column;\n        gap: 16px;\n    }\n\n    .about-hero-main {\n        padding: 42px 0 30px;\n    }\n\n    .about-hero-title {\n        font-size: clamp(46px, 14vw, 64px);\n    }\n\n    .about-mosaic {\n        grid-template-columns: 1fr;\n    }\n\n    .about-product:nth-child(5) {\n        grid-column: auto;\n    }\n\n    .about-path-row {\n        grid-template-columns: 48px minmax(0, 1fr);\n        gap: 14px;\n    }\n\n    .about-path-row p {\n        grid-column: 2;\n    }\n\n    .about-notes-grid {\n        grid-template-columns: 1fr;\n    }\n\n    .about-note-card {\n        min-height: 0;\n    }\n\n    .about-note-card span {\n        margin-bottom: 24px;\n    }\n\n    .about-final-number {\n        font-size: 66px;\n    }\n}\n\n@media (max-width: 480px) {\n    .about-wrap {\n        width: min(calc(100% - 24px), var(--about-max));\n    }\n\n    .about-section {\n        padding: 50px 0;\n    }\n\n    .about-heading {\n        font-size: 29px;\n    }\n\n    .about-hero-inner {\n        padding-top: 44px;\n    }\n\n    .about-hero-categories {\n        display: grid;\n        grid-template-columns: 1fr;\n    }\n\n    .about-hero-chip {\n        width: 100%;\n    }\n\n    .about-manifesto {\n        padding: 62px 0;\n    }\n\n    .about-manifesto-title,\n    .about-final-title {\n        font-size: 37px;\n    }\n\n    .about-path-row {\n        grid-template-columns: 1fr;\n    }\n\n    .about-path-list::before {\n        display: none;\n    }\n\n    .about-path-row p {\n        grid-column: auto;\n    }\n\n    .about-button {\n        width: 100%;\n    }\n}\n<\/style>\n\n<main class=\"about-page\">\n\n    <!-- HERO -->\n    <section class=\"about-hero\">\n        <div class=\"about-wrap\">\n\n            <div class=\"about-hero-inner\">\n\n                <div class=\"about-hero-top\">\n\n                    <span class=\"about-label\">\n                        About PhurQen\n                    <\/span>\n\n                    <p>\n                        A focused wardrobe of coordinated outfits, outer layers, dresses and knit-based everyday pieces.\n                    <\/p>\n\n                <\/div>\n\n\n                <div class=\"about-hero-main\">\n\n                    <h1 class=\"about-hero-title\">\n                        <span>Dress in layers.<\/span>\n                        <span class=\"about-hero-tone\">Or begin complete.<\/span>\n                    <\/h1>\n\n                    <div class=\"about-hero-side\">\n\n                        <strong>\n                            Clothing for different ways of getting ready.\n                        <\/strong>\n\n                        <p>\n                            PhurQen brings together Clothing Sets, Coats, Dresses, Knitwear and Sweaters for wardrobes that can shift between complete looks and layered combinations.\n                        <\/p>\n\n                        <a class=\"about-button\" href=\"https:\/\/phurqen.com\/\">\n                            Explore Collection\n                        <\/a>\n\n                    <\/div>\n\n                <\/div>\n\n\n                <div class=\"about-hero-categories\">\n\n                    <a class=\"about-hero-chip\"\n                       href=\"https:\/\/phurqen.com\/product-category\/clothing-set\/\">\n                        Clothing Sets\n                    <\/a>\n\n                    <a class=\"about-hero-chip\"\n                       href=\"https:\/\/phurqen.com\/product-category\/coat\/\">\n                        Coats\n                    <\/a>\n\n                    <a class=\"about-hero-chip\"\n                       href=\"https:\/\/phurqen.com\/product-category\/dresses\/\">\n                        Dresses\n                    <\/a>\n\n                    <a class=\"about-hero-chip\"\n                       href=\"https:\/\/phurqen.com\/product-category\/knitwear\/\">\n                        Knitwear\n                    <\/a>\n\n                    <a class=\"about-hero-chip\"\n                       href=\"https:\/\/phurqen.com\/product-category\/sweaters\/\">\n                        Sweaters\n                    <\/a>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/section>\n\n\n    <!-- INTRO -->\n    <section class=\"about-section about-intro\">\n        <div class=\"about-wrap\">\n\n            <div class=\"about-intro-layout\">\n\n                <div class=\"about-intro-main\">\n\n                    <span class=\"about-label\">\n                        Our Perspective\n                    <\/span>\n\n                    <h2 class=\"about-heading\">\n                        Some outfits begin as one idea. Others are built one layer at a time.\n                    <\/h2>\n\n                    <div class=\"about-copy\">\n\n                        <p>\n                            At PhurQen, we bring those two approaches together in one focused collection.\n                        <\/p>\n\n                        <p>\n                            Clothing Sets and Dresses offer more complete ways to begin, while Knitwear, Sweaters and Coats let you build warmth, texture and coverage around the rest of the wardrobe.\n                        <\/p>\n\n                    <\/div>\n\n                <\/div>\n\n\n                <div class=\"about-intro-side\">\n\n                    <div class=\"about-intro-item\">\n                        <span>01<\/span>\n                        <strong>Complete outfits when you want fewer decisions.<\/strong>\n                    <\/div>\n\n                    <div class=\"about-intro-item\">\n                        <span>02<\/span>\n                        <strong>Knit layers when the outfit needs warmth or texture.<\/strong>\n                    <\/div>\n\n                    <div class=\"about-intro-item\">\n                        <span>03<\/span>\n                        <strong>Outer layers when changing conditions call for more coverage.<\/strong>\n                    <\/div>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/section>\n\n\n    <!-- COLLECTION -->\n    <section class=\"about-section about-collection\">\n        <div class=\"about-wrap\">\n\n            <div class=\"about-collection-head\">\n\n                <div>\n\n                    <span class=\"about-label\">\n                        The Collection\n                    <\/span>\n\n                    <h2 class=\"about-heading\">\n                        Five categories. Each one begins the outfit differently.\n                    <\/h2>\n\n                <\/div>\n\n                <p class=\"about-collection-note\">\n                    Browse by the role you want the piece to play, from a complete look to an additional layer.\n                <\/p>\n\n            <\/div>\n\n\n            <div class=\"about-mosaic\">\n\n                <a class=\"about-product\"\n                   href=\"https:\/\/phurqen.com\/product-category\/clothing-set\/\">\n\n                    <span class=\"about-product-number\">\n                        01 \/ COMPLETE\n                    <\/span>\n\n                    <div>\n\n                        <h3>\n                            Clothing Sets\n                        <\/h3>\n\n                        <p>\n                            Coordinated pieces for days when you want different parts of the outfit to already work together.\n                        <\/p>\n\n                        <span class=\"about-product-arrow\">\u2197<\/span>\n\n                    <\/div>\n\n                <\/a>\n\n\n                <a class=\"about-product\"\n                   href=\"https:\/\/phurqen.com\/product-category\/coat\/\">\n\n                    <span class=\"about-product-number\">\n                        02 \/ OUTER\n                    <\/span>\n\n                    <div>\n\n                        <h3>\n                            Coats\n                        <\/h3>\n\n                        <p>\n                            Outer layers for additional coverage, structure and changing temperatures.\n                        <\/p>\n\n                        <span class=\"about-product-arrow\">\u2197<\/span>\n\n                    <\/div>\n\n                <\/a>\n\n\n                <a class=\"about-product\"\n                   href=\"https:\/\/phurqen.com\/product-category\/dresses\/\">\n\n                    <span class=\"about-product-number\">\n                        03 \/ ONE PIECE\n                    <\/span>\n\n                    <div>\n\n                        <h3>\n                            Dresses\n                        <\/h3>\n\n                        <p>\n                            A direct approach to dressing when one piece can become the center of the look.\n                        <\/p>\n\n                        <span class=\"about-product-arrow\">\u2197<\/span>\n\n                    <\/div>\n\n                <\/a>\n\n\n                <a class=\"about-product\"\n                   href=\"https:\/\/phurqen.com\/product-category\/knitwear\/\">\n\n                    <span class=\"about-product-number\">\n                        04 \/ TEXTURE\n                    <\/span>\n\n                    <div>\n\n                        <h3>\n                            Knitwear\n                        <\/h3>\n\n                        <p>\n                            Textured layers for flexible combinations and cooler parts of the day.\n                        <\/p>\n\n                        <span class=\"about-product-arrow\">\u2197<\/span>\n\n                    <\/div>\n\n                <\/a>\n\n\n                <a class=\"about-product\"\n                   href=\"https:\/\/phurqen.com\/product-category\/sweaters\/\">\n\n                    <span class=\"about-product-number\">\n                        05 \/ WARMTH\n                    <\/span>\n\n                    <div>\n\n                        <h3>\n                            Sweaters\n                        <\/h3>\n\n                        <p>\n                            Comfortable layers for familiar everyday combinations and additional warmth.\n                        <\/p>\n\n                        <span class=\"about-product-arrow\">\u2197<\/span>\n\n                    <\/div>\n\n                <\/a>\n\n            <\/div>\n\n        <\/div>\n    <\/section>\n\n\n    <!-- DRESSING PATH -->\n    <section class=\"about-section about-path\">\n        <div class=\"about-wrap\">\n\n            <div class=\"about-path-layout\">\n\n                <div class=\"about-path-intro\">\n\n                    <span class=\"about-label\">\n                        Dressing Path\n                    <\/span>\n\n                    <h2 class=\"about-heading\">\n                        Begin with what the day needs.\n                    <\/h2>\n\n                    <p>\n                        Different categories can enter the wardrobe at different stages. There is no requirement to begin the same way every time.\n                    <\/p>\n\n                <\/div>\n\n\n                <div class=\"about-path-list\">\n\n                    <div class=\"about-path-row\">\n\n                        <span class=\"about-path-dot\">\n                            01\n                        <\/span>\n\n                        <h3>\n                            Start Complete\n                        <\/h3>\n\n                        <p>\n                            Clothing Sets can provide multiple coordinated pieces from the beginning.\n                        <\/p>\n\n                    <\/div>\n\n\n                    <div class=\"about-path-row\">\n\n                        <span class=\"about-path-dot\">\n                            02\n                        <\/span>\n\n                        <h3>\n                            Choose One Piece\n                        <\/h3>\n\n                        <p>\n                            Dresses offer a more direct route when one piece is enough to establish the main look.\n                        <\/p>\n\n                    <\/div>\n\n\n                    <div class=\"about-path-row\">\n\n                        <span class=\"about-path-dot\">\n                            03\n                        <\/span>\n\n                        <h3>\n                            Add Knit Texture\n                        <\/h3>\n\n                        <p>\n                            Knitwear changes the feel of an existing combination through texture and layering.\n                        <\/p>\n\n                    <\/div>\n\n\n                    <div class=\"about-path-row\">\n\n                        <span class=\"about-path-dot\">\n                            04\n                        <\/span>\n\n                        <h3>\n                            Add Warmth\n                        <\/h3>\n\n                        <p>\n                            Sweaters provide another familiar layer when the outfit needs more comfort or coverage.\n                        <\/p>\n\n                    <\/div>\n\n\n                    <div class=\"about-path-row\">\n\n                        <span class=\"about-path-dot\">\n                            05\n                        <\/span>\n\n                        <h3>\n                            Finish Outside\n                        <\/h3>\n\n                        <p>\n                            Coats complete the layering process when additional outer coverage makes sense.\n                        <\/p>\n\n                    <\/div>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/section>\n\n\n    <!-- MANIFESTO -->\n    <section class=\"about-manifesto\">\n        <div class=\"about-wrap\">\n\n            <div class=\"about-manifesto-inner\">\n\n                <span class=\"about-label\">\n                    Our Wardrobe Principle\n                <\/span>\n\n                <p class=\"about-manifesto-title\">\n                    A useful wardrobe does not have to choose between complete outfits and flexible layers.\n                <\/p>\n\n                <p class=\"about-manifesto-copy\">\n                    We keep both approaches together so you can dress directly when you want simplicity, or build gradually when the weather, routine or mood calls for another layer.\n                <\/p>\n\n            <\/div>\n\n        <\/div>\n    <\/section>\n\n\n    <!-- WARDROBE NOTES -->\n    <section class=\"about-section about-notes\">\n        <div class=\"about-wrap\">\n\n            <div class=\"about-notes-grid\">\n\n                <div class=\"about-note-card\">\n\n                    <span>01<\/span>\n\n                    <h3>\n                        Coordination\n                    <\/h3>\n\n                    <p>\n                        Clothing Sets create an easier starting point when separate pieces are already intended to work together.\n                    <\/p>\n\n                <\/div>\n\n\n                <div class=\"about-note-card\">\n\n                    <span>02<\/span>\n\n                    <h3>\n                        Simplicity\n                    <\/h3>\n\n                    <p>\n                        Dresses give you a one-piece option for days when you want fewer decisions around the outfit.\n                    <\/p>\n\n                <\/div>\n\n\n                <div class=\"about-note-card\">\n\n                    <span>03<\/span>\n\n                    <h3>\n                        Layering\n                    <\/h3>\n\n                    <p>\n                        Knitwear and Sweaters add warmth and texture without requiring an entirely different wardrobe.\n                    <\/p>\n\n                <\/div>\n\n\n                <div class=\"about-note-card\">\n\n                    <span>04<\/span>\n\n                    <h3>\n                        Outer Coverage\n                    <\/h3>\n\n                    <p>\n                        Coats add the final layer when the outfit needs more protection or structure.\n                    <\/p>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/section>\n\n\n    <!-- SHOPPING -->\n    <section class=\"about-section about-shopping\">\n        <div class=\"about-wrap\">\n\n            <div class=\"about-shopping-layout\">\n\n                <div class=\"about-shopping-main\">\n\n                    <span class=\"about-label\">\n                        Shopping With Us\n                    <\/span>\n\n                    <h2 class=\"about-heading\">\n                        A focused collection with straightforward information around it.\n                    <\/h2>\n\n                    <div class=\"about-copy\">\n\n                        <p>\n                            Products are organized into clear categories so you can browse according to the type of clothing or layer you need.\n                        <\/p>\n\n                        <p>\n                            Shipping, payment and return details are available through the relevant store policy pages.\n                        <\/p>\n\n                    <\/div>\n\n                <\/div>\n\n\n                <div class=\"about-shopping-panel\">\n\n                    <div class=\"about-shopping-item\">\n\n                        <span>\n                            01 \/ BROWSE\n                        <\/span>\n\n                        <h3>\n                            Clear Categories\n                        <\/h3>\n\n                        <p>\n                            Clothing Sets, Coats, Dresses, Knitwear and Sweaters each have a dedicated collection.\n                        <\/p>\n\n                    <\/div>\n\n\n                    <div class=\"about-shopping-item\">\n\n                        <span>\n                            02 \/ POLICIES\n                        <\/span>\n\n                        <h3>\n                            Store Information\n                        <\/h3>\n\n                        <p>\n                            Relevant shipping, payment and return information can be found on the store policy pages.\n                        <\/p>\n\n                    <\/div>\n\n\n                    <div class=\"about-shopping-item\">\n\n                        <span>\n                            03 \/ SUPPORT\n                        <\/span>\n\n                        <h3>\n                            Customer Support\n                        <\/h3>\n\n                        <p>\n                            For product or order questions, contact support@phurqen.com.\n                        <\/p>\n\n                    <\/div>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/section>\n\n\n    <!-- FINAL -->\n    <section class=\"about-final\">\n        <div class=\"about-wrap\">\n\n            <div class=\"about-final-layout\">\n\n                <div class=\"about-final-number\">\n                    05\n                <\/div>\n\n                <div>\n\n                    <span class=\"about-label\">\n                        PhurQen\n                    <\/span>\n\n                    <h2 class=\"about-final-title\">\n                        Start complete. Add layers. Dress according to the day.\n                    <\/h2>\n\n                <\/div>\n\n\n                <div class=\"about-final-side\">\n\n                    <p>\n                        Explore Clothing Sets, Coats, Dresses, Knitwear and Sweaters.\n                    <\/p>\n\n                    <a class=\"about-button\" href=\"https:\/\/phurqen.com\/\">\n                        Shop Collection\n                    <\/a>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/section>\n\n<\/main>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About A focused wardrobe of coordinated outfits, outer layers, dresses and knit-based everyday pieces. Dress in layers. Or begin complete. Clothing for different ways of getting ready. brings together Clothing Sets, Coats, Dresses, Knitwear and Sweaters for wardrobes that can shift between complete looks and layered combinations. Explore Collection Clothing Sets Coats Dresses Knitwear Sweaters [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23351","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/phurqen.com\/bsite\/wp-json\/wp\/v2\/pages\/23351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phurqen.com\/bsite\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phurqen.com\/bsite\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phurqen.com\/bsite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phurqen.com\/bsite\/wp-json\/wp\/v2\/comments?post=23351"}],"version-history":[{"count":4,"href":"https:\/\/phurqen.com\/bsite\/wp-json\/wp\/v2\/pages\/23351\/revisions"}],"predecessor-version":[{"id":24493,"href":"https:\/\/phurqen.com\/bsite\/wp-json\/wp\/v2\/pages\/23351\/revisions\/24493"}],"wp:attachment":[{"href":"https:\/\/phurqen.com\/bsite\/wp-json\/wp\/v2\/media?parent=23351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}